California Civil Code Section 3344

A any person who knowingly uses another s name voice signature photograph or likeness in any manner on or in products merchandise or goods or for purposes of advertising or selling or soliciting purchases of products merchandise goods or services without such person s prior consent or in the case of a minor the prior consent of his parent or legal guardian shall be liable for any damages sustained by the person or persons injured as a result thereof.

California civil code section 3344. California s right of publicity statute civil code section 3344 was first enacted in 1971 and provides as follows. For more detailed codes research information including annotations and citations please visit westlaw. California civil code section 3344 is for the publicity rights of living persons while civil code section 3344 1 known as the astaire celebrity image protection act grants statutory post mortem rights to the estate of a deceased personality where.

California civil code section 3344. General provisions 3274 9566 heading of division 4 amended by stats. California civil code section 3344 california attorney resources california laws california civil code section 3344 ca civ code 3344 2017.

Use of another s name voice signature photograph or likeness in advertising or soliciting without prior consent. Under civil code section 3344 a an injured party may recover either actual damages or 750 whichever is greater as well as profits from the unauthorized use that were not taken into account in calculating actual damages. California civil code section 3344 1.

A 1 any person who uses a deceased personality s name voice signature photograph or likeness in any manner on or in products merchandise or goods or for purposes of advertising or selling or soliciting purchases of products merchandise goods or services without prior consent from the person or persons specified in subdivision c shall be liable for any damages sustained by the person or persons injured as a result thereof.